A Complete Guide to Labeling Pet Products: 6 Steps from Selecting Products to Finding Factories
Introduction
Have you also wanted to launch your own pet brand, but got stuck at “not knowing where to start”? Private label pet products are becoming a popular choice for global retailers and entrepreneurs. According to data from Research and Markets, the global pet products market will reach 156.98 billion US dollars by 2025, and is expected to grow to 266.73 billion US dollars by 2030, with a compound annual growth rate of 11.4%.You don’t need to build your own factory or develop the formula. All you need to do is find a reliable Chinese factory for private label pet products, and you can quickly launch your own product line. This guide will take you through the complete process from product selection, certification to cost control step by step.
1. What is a private-label pet brand?
The differences between private label, white label and OEM.
Self-branded pet products refer to those where you select the ingredients, packaging, and design from the existing product line of the manufacturer, and then sell them under your own brand name. Unlike the white label (which has no customization at all), self-branded allows you to have your own exclusive brand logo, packaging style, and product positioning.
- You control the brand, and the factory controls the production.
- Suitable for small and medium-sized retailers, e-commerce sellers, and offline chain stores.
- Typical products: pet snacks, cleaning and care products, pet beds, toys.
2. 6 Steps for Custom Products
1.Market research – Determine the target pet type (dog/cat/small pet)
2.Product selection – Choose from the existing molds and formulas of the factory
3.Custom design – Packaging, labels, brand color
4.Sample confirmation – Test quality and compliance
5.Production and quality inspection – Sign contracts, control MOQ
6.Listing and promotion – Cooperate with Amazon, independent websites or offline channels
Each step can be completed with the assistance of experienced, custom-designed, brand-owned pet product suppliers. This is particularly suitable for B-end users who have no supply chain experience.
3. How to select products?
Three principles for product selection: high frequency, lightweight and small size, and low after-sales service requirements.
- High-frequency consumption: such as pet snacks, deodorizing sprays, poop collection bags
- Light and easy to transport: reducing international logistics costs
- Low after-sales risk: avoiding electronic and fragile products
Product Selection Tools and Methods
- Check Amazon Best Sellers
- Analyze negative reviews of competitors (pain points are opportunities)
- Request a list of best-selling products from the factory
How reasonable is the minimum order quantity?
A low minimum order quantity is the key to private labeling.
For start-up brands, a low minimum order quantity for their own-brand pet products is the biggest barrier. Suggestion:
- Packaging bags: 3,000 – 5,000 pieces
- Shampoo and conditioner liquid: 1,000 – 3,000 bottles
- Pet toys: 500 – 1,000 pieces
HuiZhou Longjie Technology Co., Ltd. and other B2B factories can offer low MOQ trial orders, starting from as few as 100 pieces. This is particularly suitable for the first collaboration.
5. Certification & Packaging
Essential Certifications (for export to Europe and the United States)
- FDA (Food Contact Materials)
- REACH / RoHS (Chemicals)
- BSCI (Social Responsibility Audit)
Key Points of Packaging Design
- Bilingual label (English + Target Country Language)
- Barcode (UPC/EAN)
- Recyclable materials (Enhances brand image)
6. How to find reliable factories?
Four-step method for factory selection
1.Check if the company supports its own brand pet products for retailers.
2.Request to provide export records (customs bills of lading).
3.Conduct video factory inspection or on-site visit.
4.Test the delivery cycle and quality with small orders.
Recommended Cooperation Case: Huizhou Longjie Technology Co., Ltd.
Longjie Technology focuses on providing factory services for Chinese pet products, offering customized design, low MOQ (Minimum Order Quantity), one-stop certification and packaging. It has helped over 200 pet brands implement their own brand logos.
7. Cost and Profit Estimation
Example of Product Cost Structure (Pet Snacks)
| Project | Percentage |
| Product Cost | 35% |
| Packaging Design | 10% |
| Logistics Tariffs | 20% |
| Marketing Commission | 25% |
| Net Profit | 10–15% |
By choosing low-quantity self-owned brand pet products as the starting point, the initial investment can be controlled within $3,000 – $5,000.
8. Frequently Asked Questions (FAQ)
Are privately labeled pet products suitable for Amazon FBA?
Absolutely! As long as the products are not infringing on any rights and have certifications, they are perfectly fine for Amazon FBA.
Can we only do custom packaging?
Yes, many factories support “private label packaging + common inner materials”.
How to choose a manufacturer for your own brand of pet products?
Consider three points: export experience, MOQ flexibility, and compatibility.
Conclusion + Call to Action
Labeling your pet products is not the exclusive domain of big brands. As long as you choose a Chinese-owned brand pet product factory, you can enter the $10 billion pet market at a low cost and with minimal risk.
Take action now:
📥 “Pet Products Selection Checklist“
📞 Contact Huizhou Longjie Technology for quotations
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